Amazon Brand Registry – What You Need to Know?
If you are the brand owner selling products on Amazon, you know protecting your brand will be the full-time job for you. There are many brands that are quite reluctant in selling the products on Amazon, for a fear that the reputation can get tarnished by the unscrupulous sellers.
Even though you are not selling any products on Amazon yourself, but somebody else probably is. This is tough to close off each route that will lead to the products getting sold on Amazon. For this reason, I suggest ALL brands to enroll in Brand Registry that will protect the products from counterfeiters, or to control your brand experience that customers have on popular ecommerce website, but before that you must know the amazon brand registry cost.
What to know about Brand Registry Program
Amazon Brand Registry provides an access to:
- Predictive automation based over reports of the suspected property rights violations
- Tools that includes proprietary text & image search,
- Brand Registry helps in protecting the registered trademarks over Amazon.
- Higher authority over the product listings with the brand name.
Once you enroll your brand on Amazon, brand owners & Amazon sellers may expedite this process of removing the counterfeit and inauthentic product from the listing as they will easily prove they own that brand to Amazon.
Get an access to A+ Content feature
Brand Registry program generally comes with A+ Content Manager, which stores may use to improve display of the product listing. You may add additional text to the item listing; add quality images, which include brand stories, and much more.
With this improved brand content, it will be very simple to display the product’s value proposition as well as overcome objections that your customers will have. Good content will have the positive impact over the sales.
All it takes for improving the sales & conversions is one simple tweak in the listing copy and your image. With A+ Content Manager, one can test different product listing produces the better results, and saving you a little time from guessing what works out best with the customers.
Cost of Amazon Brand Registry
At present, there are not any costs involved in Amazon Brand Registry. But, you will require registered trademark to qualify for the Brand Registry application. The fees for registered trademark generally range from $225 – $400. But, these fees will differ depending on class of the protection that you wish to buy.